E-commerce portal Flipkart is launching their customer loyalty program with the name of “Flipkart Plus” on 15th August. This will be Flipkart’s own customer loyalty programme. The Flipkart Plus will be similar to ‘Amazon Prime’ and offer all its consumers loyalty points that can be used for benefits such as free delivery, early shipping and early access to products during sales. There will not be any membership fees for availing the facility of Flipkart Plus.
Flipkart Plus will be competing with Amazon Prime.
Flipkart will also offer customers digital currency called ‘Plus Coins’ with each order, which can be used on its own platform and on partner platforms like Hotstar, BookMyShow, Zomato, MakeMy-Trip and Cafe Coffee Day.